And the hits keep on coming !

Create your own tv or radio ads


1 Tell the students about your favourite tv ad e.g. I love the latest
ad from Nova which shows a Greek cop chasing a a chicken thief
through a village. He finally catches up with the guy, and then
starts reading him his Miranda rights (in English).

The slogan is that the some people are glued to Nova.

2 Ask students to describe their favourite tv ad to each other.

3 The students then discuss the following questions;

What makes an ad successful ?
Apart from selling something, what else do ads want to achieve ?

4 Elicit answers. Write them on the board.

5 Show students three or four ads in English on video
(alternatively pin up ads on the board).

6 Are they successful according to the criteria we set
out in (5)? How could they be improved ?

5 Tell students that they're going to create their own radio
or tv ads. Divide students into groups of three or four.They
then decide what product or service they want to advertise.

6 Explain to students that they are going to write a script
for a 30 second radio/tv spot.Emphasise the fact that it has
to be 30 second exactly.Students then write and rehearse
their ads.

7 Record students using a cassette recorder (for you old
skoolers!!), mobile phone, mp3 player, digital camera (for
the low tech Hitchcock wannabe's)or a video camera (for
that full - blown Dolby home cinema experience).Pop corn is optional.

8 Play them to the other students who suggest ways in
which the ads can be improved.

Copyright Teacher Dude (just kidding)!!!!!