Using the classic bait and switch tactic of selling a few select items at low prices while charging premium rates for everything else they are hoping to emulate sister corporation Media Markt. Today I went there with the idea of buying a Nikon D90 camera to replace my stolen D80 only to be told a price (990 euros) which is by far the most expensive price I have come across in the last month and 91 euros more expensive than in the small camera supply shops in the centre (so much for the economies of scale).
When I expressed my disbelief the assistant went off to consult her supervisor and very snootily said that they could sell it for 40 euros cheaper. For some inexplicable reason this did not persuade me to part with my money. I, then did my usual check of comparing prices on things like memory cards, bags, video camera and laptops only to see that, with a few exceptions the prices were exactly the same or slightly more expensive than the other electronic retail chains - surprise, surprise.
The ironic thing is that there are three ambulances parked outside with first aiders on hand to supply help in the case of a mad rush of consumers. In addition there are enough security guards to repel an invading army. Not that either was much needed as business was quiet when I was there this afternoon.