Friday, August 25, 2006
And the Forrest Gump Business School award
for management excellence goes to.... (drum roll please, while I fumble with the envelope) Forthnet Hotspots.
For three euros an hour you have the privilege of using a Forthnet wifi connection whilst drinking your super priced coffee at Starbucks in Thessaloniki. Alternatively, you could go to an internet cafe and pay 1.5 to 2 euros and, hell, they'll even let you use one of their own PCs.
Imagine if you applied this kind of logic to the restaurant trade ? We will let you use our kitchen facilities but charge double the price of the place next door, even though they actually provide and cook the food for you.
If you read Greek, try taking part in their survey, it's on the left hand side of the page and basically asks you if you think their ADSL service is reasonably priced. I did so and the results say that over 80% of participants think that Forthnet is either extremely expensive or over-priced considering local wages. You'd think that Forthnet would get the message, wouldn't you? Still, their wifi access charges haven't changed in nearly two years, despite a general drop in broadband costs. By the way, I've yet to see anyone use these facilities in Starbucks or anywhere else.
NB If you want to get on the internet in the Starbucks on Nikis St, Thessaloniki, just sit outside and use the free connection that's available in the area.
Run, Forrest, run!!!!